About Us

About Dieter and Helen

Dr. Dieter Lange

Founder & Principal

Dieter is the founder of Competitive Dynamics International, a consulting firm with clients in over 60 countries. He assists organisations to create a high engagement, lean culture in support of their journey to operational excellence and world-class performance.

Dieter’s clients range from large well-known multi-national companies to smaller entrepreneurial businesses.

He is recognised for making significant contributions to organisations' productivity, delivering measurable, sustainable performance results whilst creating workplaces that provide purpose and meaning to the front line.

Helen Bothma


Helen's focus over the last 20 years has been large scale transformation of business and culture driving high performance in the manufacturing, mining, FMCG, beverages, financial services and NFP organisations.

Helen's approach is built upon developing a sound relationship with the client in fully understanding the context and designing processes that seamlessly become the operating model owned by the client.

Helen is a trained organisational psychologist. Her strategic, yet practical approach is highly effective in building engagement and commitment of people and in assisting organisations in becoming world class.